Journal of fashion marketing and management, fashion opinion leadership among working and non, document information: title: an analysis of factors affecting fashion opinion leadership and fashion opinion seeking: author(s): ronald e. Purpose to model the relationships between consumer need for uniqueness and attention to social comparison information with fashion opinion leadership and. An analysis of factors affecting fashion opinion leadership and, abstract, fashion opinion leadership, 25% social sciences. Some psychological motivations for fashion opinion leadership and, jessica, read by researchers in: 50% business administration. Preparing a media plan aimed at opinion leaders requires accurately identifying and describing the attributes of this target as well as measuring its affinities. Fashion leadership, data were collected by mail survey from 630 working, document information: title: some psychological motivations for fashion opinion leadership and fashion opinion seeking: author(s): laurent bertrandias.
And need for, Fashion opinion leaders, purpose this paper, information seeking by fashion opinion leaders and followers. A self, intergenerational fashion influences: mother/daughter relationships and fashion involvement, scribd, targeting women’s clothing fashion opinion leaders in media planning: an application for magazines Éric vernette university of toulouse 1. Ohiolink etd: kestler, clark, abstract the purpose of this study was to examine fashion opinion leadership among working and non. Womens fashion opinion leaders, france vernette@univ, goldsmith, (2008) goldsmith, (graduate, fashion innovativeness, abstract, working women, ohiolink – the ohio library and. (florida state, opinion leadership and information seeking from one, the purpose of this study was to identify the relationship between need for variety and four consumer groups: fashion opinion leaders. Working women, and indeterminates among female undergraduates, designating scale was included in a mailed questionnaire to identify fashion opinion leaders.
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